La Perla In Rosa – The New Fragrance is Launched in Milan | FashionTV

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http://www.FashionTV.com/videos MILAN – Rosa is the new fragrance for lingerie company La Perla. It is a “new sparkling and feminine fragrance for all the girls with a free spirit personality and a fresh and spontaneous sensuality” and made of notes like raspberry, pear, and pink pepper, floral like rose, cyclamen, and violet, and patchouli, amber, and sandalwood. The print ad campaign photos were taken by photographer Mary Rozzi, though the shots were taken in Paris. Model Alazne Bilbao explains that the fragrance is an evolution of the previous scent but in a new version that is younger, more spontaneous and more fresh. The scene where the launch is taking place is a bit like a fairy tale with flowers and feathers. “In the atmosphere, you feel the perfume,” Bilbao says. It takes some of La Perla tradition but it puts a new spin on it, says CEO Tim Brasher.

Appearances: Alazne Bilbao (Model), Tim Brasher (CEO, La Perla), Brigitte Wormser (Vice President, Creation & Development Marketing), Justine Mattera (Showgirl)

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