Debut of African designers at Rome Haute Couture

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(3 Feb 2009) SHOTLIST
music on catwalks not cleared for use. replace with your own clearable music
AP Entertainment
Rome, Italy, 2 February 2009
1. Wide shot Colisseum (Rome)
2. Mid shot model having dress fitted
3. Close up model having dress adjusted
4. Wide shot model getting ready backstage
5. SOUNDBITE (English) Sylvia Owori (Fashion designer from Uganda):
“This is one of the most interesting pieces because it is made of organic cotton and you can see all the beads are hand, this dress is hand made, and it is taken a period of about 6 months to do.”
6. Various, catwalk show by designer Sylvia Owori (African music played by musician Ballake’ Sissoko, playing the Kora)
7. Wide shot finale
8. Wide shot fashion designer Sylvia Owori on runway
9. SOUNDBITE (English) Sylvia Owori (Fashion designer from Uganda):
“The whole purpose for this show is for us to beat the fate, we are like the voices for all the poverty-stricken countries in Africa to help women empower themselves to creating their own individual beads that we can be able to sell abroad or we can be able to make, promote through fashion.”
10. Close up shoes with beads the colours of Uganda’s flag
11. Close up of dresses on rack
12. SOUNDBITE (English) Kofi Ansah (Stylist from Ghana):
“It is a winter collection because some of the fabrics are worn in the desert where in the middle of the night it is very cold. So it is very suitable for European winter weather and I have chosen colours which are very, very conservative that is black and white or black and cream.”
13. Various, catwalk show by designer Kofi Ansah
14. Wide shot models at end of runway with designer Kofi Ansah
15. Medium of designer Ansah on runway
16. Medium dresses in the backstage
17. SOUNDBITE (French) Imane Ayissi (Fashion designer from Cameroon)–(in French):
“Fashion is a way to help develop the world, for the poor countries. For example Africa, there are a lot of problems in Africa and fashion can develop certain things economic, educative and in formational as well. It is important”
18. Various, catwalk show by designer Imane Ayissi
19. Wide shot Designer Imane Ayissi on catwalk
STORYLINE
AFRICAN DESIGNERS MAKE HAUTE COUTURE DEBUT IN ROME
A group of African designers have made their debut at Rome Haute Couture fashion week.
Designers from Ghana, Cameroon and Uganda took part in a special show called Ethical Fashion.
The designers took inspiration from African styles and traditions to create original dresses with spectacular elements including a snake-like tail on an elegant floor-length dress, and body and arm bracelets resembling traditional tattoos.
Designers explained that the Ethical Fashion project sponsored by Rome Haute Couture and the United Nations gives work to 700 African women.
The designers involved in the Rome shows work in communities in Cameroon, Mali, Ghana and Uganda producing hand-made beads and cloth. They only use locally sourced materials.
Designer Sylvia Owori of Uganda explained why was involved: “The whole purpose for this show is for us to beat the fate, we are like the voices for all the poverty-stricken countries in Africa to help women empower themselves to creating their own individual beads that we can be able to sell abroad or we can be able to make, promote through fashion.”
The models swayed down the catwalk to music from Ballake Sissoko – the world’s most famous Kora player.
Designers say their goal is to reduce poverty and liberate women.

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